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Privacy Policy

Last Updated: June 19, 2026

1. Introduction

This Privacy Policy describes how Creri Limited, operating under the brand HOOOYI (“HOOOYI,” “we,” “us,” or “our”), collects, uses, discloses, transfers, stores, and protects personal information when you access or use hoooyi.com, our related websites, mobile applications, online store, customer support channels, marketing communications, and other services (collectively, the “Services”).

This Privacy Policy applies only to HOOOYI Services. Our Services may contain links, integrations, log-in interfaces, widgets, or tools provided by third parties. HOOOYI is not responsible for the privacy practices of third parties, and you should review their privacy policies before interacting with them.

By using the Services, creating an account, placing an order, contacting us, participating in promotions, or otherwise providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

We collect personal information that you provide directly, information collected automatically, and information received from third parties.

2.1 Information You Provide Directly

  • Account Information — such as your name, email address, phone number, username, password, account preferences, and information received when registering through Apple, Google, Facebook, or another third-party sign-in service.
  • Order and Transaction Information — including billing address, shipping address, order history, payment method details, transaction records, refunds, and customer service interactions.
  • Customs and Compliance Information — including passport information, national ID, tax ID, customs identification number, date of birth, or other information required by customs authorities, logistics providers, payment processors, or applicable law.
  • Customer Support Information — including messages, attachments, photos, chat transcripts, return requests, and complaint details.
  • Size, Fit, and Preference Information — including body measurements, style preferences, product interests, and wishlist information.
  • Promotion and Marketing Information — including survey responses, contest entries, loyalty program participation, coupon campaigns, reviews, and marketing subscriptions.

2.2 Information Collected Automatically

  • Device and Technical Information — including IP address, browser type, operating system, device identifiers, language settings, app version, and diagnostic information.
  • Usage Information — including pages viewed, products searched, cart activity, purchase history, clicks, browsing behavior, and email interactions.
  • Approximate Location Information inferred from IP address or device settings.
  • Cookies and Similar Technologies including cookies, pixels, SDKs, tags, local storage, and related technologies used for analytics, personalization, advertising, security, and functionality.

2.3 Information Received from Third Parties

We may receive information from:

  • Payment processors
  • Logistics providers
  • Fraud prevention vendors
  • Advertising partners
  • Analytics providers
  • Social media platforms
  • Identity verification providers
  • Customer support platforms
  • Other service providers where permitted by law

3. How We Use Personal Information

We use personal information for lawful business purposes, including to:

  • Provide, operate, maintain, and improve the Services
  • Create, manage, secure, and verify accounts
  • Process and fulfill orders
  • Process payments and prevent fraud
  • Communicate regarding orders, accounts, and customer service requests
  • Personalize shopping experiences and recommendations
  • Conduct analytics, testing, and research
  • Send marketing communications where permitted
  • Administer promotions, contests, and loyalty programs
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal and regulatory obligations
  • Establish, exercise, or defend legal claims

4. Legal Bases for Processing

Where required by applicable law, we process personal information based on one or more of the following legal grounds:

Contract Performance

Processing necessary to:

  • Provide Services
  • Fulfill orders
  • Manage accounts
  • Respond to customer requests

Consent

Processing based on your consent, including:

  • Marketing communications
  • Certain cookies
  • Optional service features

Legitimate Interests

Including:

  • Fraud prevention
  • Security monitoring
  • Analytics
  • Service improvements
  • Business operations
  • Direct marketing where permitted

Legal Obligations

Processing required to comply with:

  • Applicable laws
  • Regulatory requirements
  • Court orders
  • Tax obligations
  • Customs regulations
  • Payment network rules

5. Cookies, Advertising, and Analytics

We use cookies and similar technologies to:

  • Operate the Services
  • Remember user preferences
  • Secure accounts
  • Prevent fraud
  • Analyze traffic
  • Measure marketing performance
  • Personalize content
  • Support advertising activities

Third-party partners may also collect information through cookies, pixels, SDKs, tags, and similar technologies.

Depending on your location, you may be able to manage or reject non-essential cookies through browser settings, cookie banners, or other available preference tools.

HOOOYI does not currently respond to browser Do Not Track (DNT) signals.

6. How We Share Personal Information

We may disclose personal information to:

Service Providers and Business Partners

Including:

  • Payment processors
  • Shipping carriers
  • Logistics providers
  • Warehouses
  • Cloud service providers
  • Analytics providers
  • Customer support providers

Fraud and Security Partners

For fraud prevention, transaction verification, and security purposes.

Advertising and Analytics Partners

Where permitted by law.

Customs and Regulatory Authorities

Where necessary to fulfill shipments and comply with legal obligations.

Affiliates and Group Companies

For internal administrative and operational purposes.

Legal and Government Authorities

When required by law or necessary to protect rights, property, or safety.

Business Transfer Parties

In connection with mergers, acquisitions, reorganizations, financing transactions, or asset sales.

Third Parties with Your Consent

When you choose to interact with third-party services or integrations.

HOOOYI does not sell personal information for monetary consideration. However, certain advertising activities may constitute “selling,” “sharing,” or “targeted advertising” under applicable privacy laws.

7. Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

  • Provide Services
  • Maintain accounts
  • Complete transactions
  • Prevent fraud
  • Resolve disputes
  • Enforce agreements
  • Comply with legal obligations

Retention periods vary depending on the nature of the information and applicable legal requirements.

8. Protection of Personal Information

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

Because HOOOYI operates globally, personal information may be transferred to and processed in countries outside your jurisdiction, including Hong Kong and other countries where our service providers and partners operate.

Where required, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Other lawful transfer mechanisms

10. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete personal information
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent
  • Opt out of marketing communications
  • Opt out of targeted advertising where applicable
  • Appeal privacy-related decisions

To exercise your rights, please contact us using the information below.

11. Marketing Choices

You may unsubscribe from marketing communications at any time by:

  • Clicking the Unsubscribe link in emails
  • Replying STOP to SMS messages where supported
  • Updating account communication preferences

Please note that transactional communications may still be sent.

12. Children and Age Restrictions

The Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children under 16 years of age.

13. California and U.S. State Privacy Rights

Residents of California and certain U.S. states may have additional rights under applicable privacy laws, including rights to:

  • Know
  • Access
  • Correct
  • Delete
  • Port
  • Opt out of certain processing activities

We will not discriminate against users for exercising privacy rights.

14. EEA, UK, and Swiss Privacy Rights

Individuals located in the EEA, United Kingdom, or Switzerland may have rights under applicable data protection laws, including:

  • Access
  • Rectification
  • Erasure
  • Restriction
  • Objection
  • Data portability
  • Withdrawal of consent

You also have the right to lodge a complaint with your local supervisory authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, operational, or business changes.

Any updates will be posted on this page with a revised Last Updated date.

16. Contact Us

For privacy-related questions, requests, or complaints, please contact us:

HOOOYI

Email: privacy@hoooyi.com